Colegio Las Hayas.
Educational institution in Xalapa, Veracruz, organizer of Hayas MUN, a Model United Nations founded in 2018.
Branding / Visual Identity / Editorial Design / Campaign / Content / Video Production / Motion Graphics
Build and consolidate the visual identity of Hayas MUN in its early stages, establishing a coherent system that communicates professionalism, clarity, and institutional recognition. Subsequently, strengthen its positioning through audiovisual promotional pieces.
A comprehensive visual identity for Hayas MUN was developed from its early editions, defining a consistent graphic system applied across all touchpoints: placards, editorial materials, flyers, certificates, and general communication assets. This system established a clear and professional image for the event, which was maintained over two consecutive editions.
Following this initial phase, and already as an alumnus, I was invited back to produce promotional audiovisual content for subsequent editions (2022 and 2024).
In these projects, I developed corporate pieces end-to-end, supporting photography and direction while leading editing, motion graphics, and sound design. I ensured consistency across narrative, aesthetics, and institutional messaging.
The project evolves from brand building to audiovisual production, maintaining a consistent logic: translating identity into effective communication across different formats.
