Warner Bros. Mexico.
Division responsible for the marketing and distribution of film releases in the country.
Film / Mexico / Campaign Strategy / Content / Social Media / Video Production / Media Planning
Develop a comprehensive launch campaign for Wuthering Heights (2026), positioning the film as a contemporary and differentiated emotional experience within the romantic genre, connecting with younger audiences.
A 360° campaign was designed under the “Sharing the forbidden”concept, reinterpreting the story from a contemporary perspective focused on complicity, desire, and the shared experience among young women.
The proposal included strategic definition (insights, buyer persona, funnel, and objectives), as well as its translation into execution across multiple touchpoints: multiplatform digital content, influencer collaborations, and an offline activation aligned with the concept.
Within this system, I developed the campaign’s comprehensive calendar. In parallel, I produced audiovisual pieces for digital formats, adapted to each platform and designed to integrate organically into the target audience’s consumption habits.
